If you run a shop in Faversham, how do you fancy being part of a window-trail around the town, something to engage children and adults, local residents and visitors alike, and help encourage them into your shop ?
Window-trails are simple to do, and highly effective in raising awareness of your premises. All you need to do is place an object somewhere in your window display – a teddy-bear, a model car or boat, for example – at an arranged date, and then encourage children and visitors to the town to hunt through the town to spot them. Talking with one shop-owner in Faversham at the weekend, they were remarking how easy it can be for your store-front to become invisible through familiarity – everyone knows you are there, but they are so accustomed to it that they stop seeing it as they pass by.
So, let’s re-invigorate the retail life of the town for a week, by all putting an object in our windows, and then we’ll advertise a ‘Faversham Window Trail’ through our various social media platforms, which will enthuse shoppers, visitors and residents to wander around the town in a bid to identify all the objects – and, hopefully, over your thresholds.